Operations & automation specialist

Systems for teams in motion

I make workwork better.

I untangle operational friction and build practical automations that give growing teams back their time, focus, and momentum.

LIVE SYSTEM MAP07:42:18
TriggerNew request
AutomationQualify + routeACTIVE
Assign
Schedule
Track
18.4hrsreclaimed each week
41%faster handoffs
3.2xquicker reporting

Typical outcomes from recent system redesigns.

Airtable Make Zapier Notion Asana ClickUp HubSpot Google Workspace Airtable Make Zapier Notion Asana ClickUp HubSpot Google Workspace

Selected transformations

Less busywork.
More useful work.

A few examples of operational systems designed to remove drag, clarify ownership, and keep the right work moving.

OPS / 014
01

Northline Studio

From inbox chaos to a controlled client pipeline.

Rebuilt intake, scoping, scheduling, and delivery around one operating system for a 22-person creative team.

12.6 hrs saved weekly 7 disconnected tools → 1 source of truth
OPS / 021
02

Common Ground Health

A referral workflow that stopped dropping the baton.

Designed automated routing, ownership rules, and exception alerts across a multi-location care network.

46% faster response Manual follow-up reduced by 71%
OPS / 027
03

Fieldwork Goods

Weekly reporting, rebuilt to run before Monday coffee.

Connected sales, inventory, and campaign data into an automated leadership brief with clear action flags.

5.4 hrs saved per report Reporting cycle: 2 days → 34 minutes

What I build

Structure where it matters.
Automation where it helps.

No bloated transformation program. Just the right operating layer, built around your team and made to survive real-world use.

01

Workflow architecture

I map the work as it actually happens, then rebuild the process around clear ownership, useful controls, and fewer handoffs.

Process mappingSOP designCapacity planning
02

No-code automation

I connect the tools your team already uses and automate the repetitive work that slows delivery or creates avoidable errors.

MakeZapierAirtableAPIs
03

Operational visibility

I turn scattered activity into decision-ready dashboards, reporting rhythms, and early warning signals leaders can trust.

KPI systemsDashboardsData quality

The operating method

Observe deeply.
Build simply.
Improve visibly.

Good operations are not about adding more process. They are about making the next right action obvious—and the repetitive actions automatic.

  1. 01
    Find the friction

    Interviews, workflow observation, and data review reveal the actual constraint.

  2. 02
    Design the better path

    We simplify the process first, then choose the smallest useful system.

  3. 03
    Build with the team

    Rapid prototypes turn into documented workflows your people understand.

  4. 04
    Measure what changed

    Adoption, cycle time, quality, and capacity show whether the system earns its keep.

Mara did not just automate a broken process. She helped us see the work differently, then built a system the whole team actually wanted to use.

Elena ParkCOO, Northline Studio

Start with the bottleneck

What is taking more effort than it should?

Tell me where work is getting stuck. I’ll reply with a few useful questions and a practical next step—usually within two business days.